Apparently I received one of the hottest tickets in town right now — an invitation to attend the ShesConnected conference being held on October 20th in downtown Toronto!! Do I really think that I’m one of the most connected women in Canada — not really — but they saw something in my profile to choose me as one of their invitees so I’ll accept the “label” as your representative at this conference.
What’s it all about: ShesConnectedis a full day, hands-on conference and workshop to connect top brands with Canada’s most influential and powerful digital women. Brands are sponsoring this event so that selected digital women attend for free. In exchange, digital women attending will gain insights on how to best work with brands and get connected with other great women. Sounds pretty good to me!!!
The irony is that I am a former brand marketer that marketed quite a few #1 consumer brands in Canada during my 10 year career in consumer packaged good marketing. In my previous life as a Sr. Brand Manager I would have been one of the brand representatives vying for the attention of these digitally savvy women so I could learn how to connect with them and get them talking about my brand.
Next week, I will be on the other side of the table watching and listening with great interest in how these 10 brands want to build a relationship with me and all these other connected women. Because truly, women are a force to be reckoned with in the marketing world – and one of the obvious reasons is that women control 80% of the consumer dollars spent!! WOW!!
Marketing will always be in my blood…everyday I’m performing some form of marketing or another for my own interior decorating & design company…except this time there is a huge difference….I AM THE BRAND!!
So whether you market a product or you yourself are the brand, there will be much to learn from this shesconnected conference and I can’t wait to share it with you next week!
If you’re looking to add some glamour & style into your home, then contact me online or in person.